Alila La Gruyère will be Europe’s first Alila-branded resort.

Overlooking a picturesque lake, Alila La Gruyère will be a luxury destination resort offering a high-end golf course with stunning views and an authentic wellness retreat.

With 85 rooms and 27 residences for sale, the resort is expected to open in 2023. The golf resort development includes a further 52 secondary residences

Alila La Gruyère will be located in Pont-la-Ville in the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland. La Gruyère is known for its picturesque landscape, charming medieval town, and world-famous cheese and chocolate factories. Situated on a golf resort, the luxury property will focus on recreation and wellness.

Alila La Gruyère will share the brand’s philosophy of creating authentic experiences and personalized guest services that are rooted in the destination and guided by local experts. With its unique location surrounded by pristine nature, the resort will allow guests to relax, recharge and re-energize, whilst taking in the spectacular view across Lake of Gruyère. Supplemented by an exceptional level of customized, yet traditional Swiss hospitality, visitors will be able to indulge in fine dining featuring regional and seasonal produce to fully immerse themselves in the authenticity of the local area.

267 words