London is currently experiencing a boom in branded residences. Several new projects continue to underline the demand and strong growth for luxury homes with hotel amenities. Mayfair in particular is seeing a sharp rise in branded developments targeting wealthy households comprised of younger residents. With 15 new branded super-luxury developments in the pipeline, Mayfair has now overtaken Knightsbridge and Whitehall in terms of supply of luxury branded apartments.

CHEVAL BLANC PRIVATE RESIDENCES, MAYFAIR, LONDON

The six new Cheval Blanc Private Residences will be part of the new £500 million 83-bedroom 5-star Cheval Blanc hotel on Grafton Street in Mayfair.

The Cheval Blanc hotel in London will be designed by ‘starchtitect’ Foster & Partners and will be the fifth global project from the ultra-luxury hotel group favoured by stars and royals alike, after Courchevel, St Tropez, St Barths and The Maldives.

THE BRYANSTON HYDE PARK, LONDON, UNITED KINGDOM

The iconic London skyline is about to welcome its newest arrival.

Defining unparalleled living, in one of the world’s leading global cities, The Bryanston Hyde Park, epitomises elegant city living as well as the serenity of the adjacent Hyde Park.

The Residences at Mandarin Oriental Mayfair, London

The Residences at Mandarin Oriental Mayfair, London will be Mandarin Oriental’s second Residences in London. The 80 Residences will be located in Hanover Square, in the heart of London’s renowned Mayfair district and steps from some of the city’s most exclusive dining, shopping, and entertainment options.

Clarges Mayfair, London, United Kingdom

Clarges Mayfair is a super-prime development by British Land of 34 luxury residences, overlooking Green Park and Buckingham Palace.

No 1 Grosvenor Square, Mayfair, London, United Kingdom

Situated at London’s finest, most iconic location, No.1 Grosvenor Square comprises 44 luxurious residences featuring around-the-clock bespoke concierge services, state-of-the-art security, valet parking and unrivalled lifestyle amenities. The building has been respectfully restored, with ceiling heights raised up to 4.2 m to achieve graceful modern proportions. No.1 Grosvenor Square will open in early 2020.

Mayfair Park Residences, London

At the heart of London’s most prestigious district of Mayfair, with views over the iconic Hyde Park, Mayfair Park Residences is truly unique. The luxuriously appointed homes range from generously proportioned, one-bedroom pied-à-terre to a truly magnificent, 3 storey penthouse.